Overview of Online MBA in Marketing and HRM


This 2 years program delves deeper into the concepts of strategies, marketing, organizational management & behavior, branding, and talent acquisition.


Universities offers Online MBA in Marketing and HRM

Are you a working professional or a career aspirant interested in advancing your career in marketing and human resources? Online MBA in Marketing and HRM provides you flexible and convenient mode of pursuing your master's in business management. This 2 years program delves deeper into the concepts of strategies, marketing, organizational management & behavior, branding, and talent acquisition. 

Most UGC accredited University/ College follows 4 semesters with the subjects of finance, human resource management, marketing, entrepreneurship, and management. They are offered job roles in the sectors of retail marketing, IT, health care, finance, HR, consumer behavior, and more. The role might vary in different organizations which includes recruiting, employee training, compensation & benefits, brand strategy, marketing, evaluating the value of the customers, etc. 

Read this full blog to have a better understanding of the Online MBA in Marketing and HRM Program. This blog provides authentic and comprehensive information regarding this program which includes top recruiters, eligibility criteria, admission process, benefits, curriculums, and more. 

What is an Online MBA in Marketing and HRM?

Online MBA in Marketing and HRM is a postgraduation program of 2 years with 4 semesters that specializes in Marketing and human resource management. Candidates having a similar or related stream with a 50% score from UGC-affiliated University/ College are eligible to apply for the course online. If you want to hone your expertise in business, HR strategies, task management, leadership qualities, branding, and consumer behavior then this course is for you. 

The Online MBA Program in Marketing and HRM follows a set of curricula comprising business economics, accounting & finance, business analytics, corporate law, entrepreneurship, business research methods, consumer behavior, and business environment & strategy. The postgraduates with MBA in Marketing and HRM acquire posts of Talent Acquisition Manager, HR Business Partner, Brand Manager, HR Generalist, Media Planner, Channel Head, and more.

Scroll below to get an overview of the Online MBA in Marketing and HRM program.

Overview of the Online MBA in Marketing and HRM

Attributes

Key Features

Course Name

Online MBA

Course Specialization

Marketing and HRM

Course Level

Postgraduation

Course Duration

2 years

Recognition & Accreditations

UGC, DEB, AICTE, NAAC, NIRF, WES

Eligibility Criteria

Graduates with 50% with similar or related stream from UGC accredited University/College

Learning Mode

Online

Fee Structure

INR 0.50 to INR 4 LPA

Entrance Exam

MAH, NMAT, KMAT, SNAP, XAT, GMAT

 Average Salary

INR 5 to INR 25 LPA

Top Recruiters

ITC, Pepsico, KPMG, Wipro, Cognizant, ITC, TCS, Tech Mahindra

Admission Procedure of the Online MBA Program in Marketing and HRM

Here’s a step-by-step easy guide to the Online MBA in Marketing and HRM Program: 

  • Registration: Search the Official website of the University/ College that you want to apply for the Online MBA in Marketing and HRM. Register yourself for their online course by signing in and paying the registration fee through their online website.  
  • Application Form: You can fill out the Online MBA in Marketing and HRM application form with all your details. Upload the requested documents by the respective University that you want to enroll yourself in the Online MBA in Marketing and HRM and submit it.
  • Approval & Verification by University: After the application form gets accepted it's time for the verification. You’ll have to wait while your application is verified and approved by the University/ College. Later, you’ll receive your shortlisted email where you can pay the fee via online payment mode and enroll in the program. 
  • Confirmation: You’ll finally receive the confirmation email as the final stage with access to join LMS of the Online MBA Program in Marketing and HRM. 

Benefits of Online MBA in Marketing and HRM

The benefits/advantages of an Online MBA in Marketing and HRM are listed below, scroll down to know:

  • Diverse job opportunities: The Human Resource Management and marketing sector is booming with opportunities and several job roles that are high in demand. These job roles include Talent Acquisition Manager, HR Business Partner, Brand Manager, HR Generalist, Media Planner, Channel Head, etc. 
  • Niche-based expertise: Pursuing a master's in one particular specialization helps you narrow down your career in a particular direction. You gain subject matter expertise when you niche down your domain, which also helps in gaining good exposure in top companies. 
  • Global recognition: The Online MBA in Marketing and HRM provides global recognition where you can network with people around the world and grab job opportunities in various domains like health care, finance, marketing, IT, etc globally. 
  • Lucrative Salary: Candidates with advanced knowledge and skills are high in demand for marketing and HRM and are offered lucrative salaries by many top organizations. The master's degree in marketing and HRM offers managerial and leadership salaries.  
  • Convenient Accessibility: The online program offers flexibility and a convenient mode of learning for their market and human resources through online lectures, virtual conference calls, and learning platforms that can be accessed from anywhere, anytime. 

Syllabus of Online MBA in Marketing and HRM

Semester 1

Semester 2

Management Economics

Marketing Management and Research

Principles and Practice of Management

Talent Acquisition & Management

Organizational Behaviour

Production/ Operation Management

Accounting and Finance

Business Law

Statical Techniques

Consumer Behaviour

Managerial Efficitivenes and Ethics

Marketing Management

Semester 3

Semester 4

Business Environment & Strategy

Employee Development & Talent Management 

International Business 

Retail Marketing and Service Management

Operations Rsearch & Manangement 

Cross-Functional Elective

Integrated Marekting Communications

Digital Marketing & Data Analytics

Compensation & Benfits

Global HR Practices 

Organization Development & Change Management

Strategic HRM

Career Prospects of the Online MBA in Marketing and HRM

Job Role

Salary* LPA

Human Resource Manager 

INR 15

Employee Relations Manager 

INR 22 

Staffing Manager

INR 9.2

Media Planner

INR 8.4

Product Manager 

INR 10

Compensation and Benefits Manager

INR 9

HR Analyst 

INR 5.5

Training and Development Manager

INR 7.8

HR Consultant

INR 12

Diversity and Inclusion Manager

INR 20

Conclusion

We hope our blog helped you quench your queries related to the Online MBA in Marketing and HRM. Now that you know the benefits this online master's degree provides you can pursue the program and advance in your career. This degree will help you make careers in lucrative job-offering sectors of health care, IT, marketing, and human management.

A Few Frequently Asked questions for Online MBA in Marketing and HRM

Yes, UGC-DEB and AICTE have approved the Online MBA in Marketing and HRM Program. Though not every university/ College might hold these accreditations. You should check these accreditations before applying for the course.

You can visit the official website of the respective University/ College when applying for the Online MBA in Marketing and HRM Program. Fill out an online application form, wait for the verification of the document, submit the fee, and finally ready to receive the confirmation email and get access to the LMS.

Admission to an Online MBA in Marketing and HRM is both entrance and merit-based depending on the different criteria of the University. The common entrance exams conducted for the masters of Online Marketing and HRM are MAH, NMAT, KMAT, SNAP, XAT, and GMAT.

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