Overview of Online MBA Program in Digital Marketing
Online MBA Program in Digital Marketing is a 2 years postgraduate program to gain expertise, and subject matter knowledge in digital marketing.
Digital marketing has taken over marketing since technology is evolving. It provides a great platform for working professionals and graduate students to build their careers and earn good money in this domain.
Online MBA Program in Digital Marketing is a 2 years postgraduate program to gain expertise, and subject matter knowledge in digital marketing.
Digital marketing has taken over marketing since technology is evolving. It provides a great platform for working professionals and graduate students to build their careers and earn good money in this domain. Online MBA Program in Digital Marketing is a 2 years postgraduate program to gain expertise, and subject matter knowledge in digital marketing.
Ever since advertisement has become digital, the opportunity to be part of the top brands/Companies in digital marketing has increased. An online MBA in Digital Marketing course offers you a master's degree to acquire managerial and other digital marketing roles in MNCs. This course focuses on SEO marketing, SERP, content marketing, social media advertisement, and more.
This blog is a comprehensive study on the subject of the Online MBA Program in Digital Marketing where you’ll get an insight into the curriculum, job role, salary, fee structure, benefits, admission, etc.
What is an Online MBA in Digital Marketing Program?
Online MBA Program in Digital Marketing is a 2-year course for graduates who want to pursue their masters in the digital marketing field. The eligibility criteria for an MBA in Digital Marketing course is 50% marks from a UGC-accredited University/ College from any stream. This program deals with the skills and techniques of search engine optimization, content creation, ranking higher on search engines, optimizing websites, and more.
The curriculum followed by most of the UGC accredited Universities in Online MBA Programs in Digital Marketing is Digital Marketing, Content Marketing, Brand Management, International Marketing, Research Methodology, Management Information Systems, etc. Many top companies that hire digital marketing profile candidates with the Online MBA Program in Digital Marketing are Microsoft, IBM, Google, Amazon, Myntra, HDFC, WATConsult, and iStrat.
Overview of the Online MBA in Digital Marketing Program
To have a clearer understanding of the topic, go through our overview of the Online MBA Program in Digital Marketing given below:
Attributes | Key Features |
Course Name | Master of Business Administration in Digital Marketing |
Course Specialization | Digital Marketing |
Course Level | Postgraduate |
Course Duration | 2 years, 4 semesters |
Recognition & Accreditations | UGC, DEB, NIRF, NAAC, WES |
Eligibility Criteria | UGC Graduate with 50% marks |
Learning Mode | Online |
Fee Structure | INR 0.60 to INR 6 LPA |
Entrance Exam | CAT, NMAT, CMAT, CUET, MICAT, IBSAT, MAT |
Average Salary | INR 4 to INR 12 LPA |
Top Recruiters | Microsoft, IBM, Google, Amazon, Myntra, HDFC, WATConsult, iStrat |
Here’s an easy step-by-step guide to apply for the Online MBA Program in Digital Marketing:
Online MBA Program in Digital Marketing offers several benefits which include:
The syllabus given below for the Online MBA Program in Digital Marketing is a common curriculum followed by many accredited universities/Colleges. You can check the respective university/ College for its syllabus where you want to study for better knowledge.
Semester 1 | Semester 2 |
Organizational Behavior | Production and Operation Management |
Business Law | Marketing Management |
Management Accounting | Financial Management |
Business Research Methods | Management Information System |
Managerial Economics | Digital Marketing |
Basics of Marketing | Human Resource Management |
Semester 3 | Semester 4 |
Strategic Management | Cases in Digital Marketing |
Brand Management | International Marketing |
Consumer Behaviour | Service Marketing |
Marketing Strategy | Ethics, Governance, and Risk |
Content Marketing | Research Methodology |
Customer Realatisohip Management | Project Work |
Job Role | Salary* INR |
Brand Manager | 8.6 LPA |
Social Media Manager | 10 LPA |
Advertising Manager | 12 LPA |
Web Developer | 6 LPA |
Public Relations Manager | 8 LPA |
SEO Manager | 9 LPA |
Business Development Manager | 11 LPA |
Media Manager | 8 LPA |
Email Marketing Manager | 9.4 LPA |
Market Research Analyst | 7 LPA |
*The salary mentioned above might vary based on your work experience, the location of the organization, or the budget of the firm.
Top University/ College for Online MBA Program in Digital Marketing
University/ College | Fee Structure INR | Accreditations |
Amity University Online | 2.5 LPA | UGC-DEB, NIRF, QS, WSC, AICTE |
Lovely Professional University | 1.52 LPA | UGC, DEB, NIRF |
Parul University | 3.49 LPA | UGC, NIRF, NAAC A++ |
UPES | 1.50 LPA | UGC, DEB, NAAC A+, QS |
Chandigarh University Online | 2.00 LPA | UGC, DEB, NIRF, AICTE |
GLA University | 0.69 LPA | UGC, AICTE, NIRF, NAAC A+ |
Uttaranchal University | 0.82 LPA | UGC, NAAC A+ |
We hope we helped you get a comprehensive insight into the Online MBA Program in Digital Marketing. If you are interested in digital marketing and marketing trends then pursuing your master's in this program will help you hone all the skills required to occupy good managerial and technical posts. We have given a list of UGC accredited Univerity/colleges where you can pursue the course whose degrees are valid and authorized.
Yes, the Online MBA in Digital Marketing program is good for an advancing job role in the digital marketing field. There are many job profiles like Advertising Manager, Business Development Manager, Social Media Manager, Email Marketing Manager, and more that you can choose after completing your masters.
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