Overview of Online MBA Program in Integrated Marketing


This 2 years course comprises 4 semesters with the curriculum comprising business principles, marketing, retail, and strategic management.


Universities offers Online MBA Program in Integrated Marketing

Are you interested in learning advanced tactics of marketing and business with convenience? The Online MBA Program in Integrated Marketing is meant for the comprehensive study of consumer behavior and creative marketing skills. This 2 years course comprises 4 semesters with the curriculum comprising business principles, marketing, retail, and strategic management. Since the market is advancing and there’s a high need for advancement, integrated marketing has brought strategic and innovative change. 

Ever since digitalization, business has become digital too and the advertisement has switched based on the customer's behavior on the internet. Here Integrate Marketing skills through an online MBA program helps keep you updated with the latest trends. It harnesses powerful and innovative strategies, impactful campaign implementation, and target audience analysis. These techniques make the marketing and business stronger and more effective. 

This blog offers you comprehensive and authentic information regarding the Online MBA in Integrated Marketing Program. Read the full blog to get an insight into its entrance exams, admission process, curriculum, fee structure, career scope, benefits, and more.

What is the Online MBA Program in Integrated Marketing?

Online MBA Program in Integrated Marketing is a two-year postgraduate course for students who want to equip a strategic, innovative, and creative tactic for handling marketing. A bachelor’s degree candidate with a minimum of 50% marks in any stream from a UGC-accredited University is eligible for the course. You can propel in the business world with a master's degree in Integrated Marketing which offers you managerial job profiles.

This online program equips the candidates with the skills of consumer behavior,  data analytics, creative planning, and marketing research methodology. The master's degree holders are offered job opportunities in the domain of digital marketing, finance, IT, health, consultancy, and more. High-paying job profiles of the Online MBA Program in Integrated Marketing are Product Manager, retail manager, marketing associate, digital marketing manager, etc.

Overview of Online MBA Program in Integrated Marketing

Attributes

Key Features

Course Name

Online MBA

Course Specialization

Integrated Marketing

Course Level

Postgraduation

Course Duration

2 years

Recognition & Accreditations

UGC, DEB, AICTE, NAAC A+ A++, NIRF

Eligibility Criteria

50% in Bachelor’s degree from a UC affiliated University in any stream

Learning Mode

Online 

Fee Structure

INR 0.30 to INR 3 LPA

Entrance Exam

GMAT, CMAT, SNAP, XAT, CAT, PGCET, MAT

 Average Salary

INR 5 to INR 10 LPA

Top Recruiters

ITC, Accenture, Concept Industries, Wipro, ITC, Tec India, Infosys, Vibgyor, 

Admission Process of the Online MBA Program in Integrated Marketing

Admission Process for the Online MBA Program in Integrated Marketing requires these simple steps:

  • Registration Process: Search the Official website of the University/ College where you want to pursue the Online MBA in Integrated Marketing Program. Sign in to their Online program and pay the registration fee through their online website.  
  • Application Form: Fill out the application form for the master's program with all the documents as requested by the respective university, pay the fee for the program, and submit it.
  • Verification & Approval: After the application is accepted, it's time for verification and approval step. You’ll receive an email with your name on the shortlist once your application is verified. The next step is to pay the fee for the master’s in Integrated Marketing and enroll in the online course. 
  • Confirmation: Once you are shortlisted it's time for the enrollment details and further guidance. You can then join the Online MBA program and get access to the Integrated Marketing Program LMS with other learning resources.  

Benefits of Online MBA Program in Integrated Marketing

The Online MBA in Integrated Marketing Program offers many advantages which include:

  • Creative marketing approach: The master's degree prepares the candidates to prefer the creative marketing approach in attaining business goals. They use innovative ways to bring solutions for their customers using creative campaign ideas. 
  • Project management skills: This online degree teaches advanced ways of managing projects. They are equipped with the tactics of effective planning, task implementation, and executing projects. 
  • Strategic Thinking: The Online MBA Program keeps you updated with the trending market ideas, customer behavior, and competitors' business markets. They are equipped with a strategic thinking mindset of analyzing the latest market and staying up to date. 
  • Industry-related curriculum: Online MBA in Integrated Marketing curates curricula which is industry based and follow the latest trends and skills. The program complies with subjects that are high in demand in the current industry like principles of economics & market, accounting & finance, business environment & strategy, employee & labor relations, and product & brand management. 
  • Career Advancement: This program offers skills and knowledge that help in career advancement in your current marketing role. It equips students with leadership skills, independent decision-making tactics, communication skills, international business knowledge, etc that fosters career opportunities. 
  • Lucrative job role: As the technology, and marketing of a business is ever-evolving, it offers lucrative job opportunities to the MBA in Integrated Marketing who have advanced knowledge. They are high in demand in marketing, finance, consulting, e-commerce, retail management, and entrepreneurship sectors. 

Comprehensive Curriculum of Online MBA Program in Integrated Marketing

Semester 1

Semester 2

Management Concepts 

Entrepreneurship

Principles of Economics & Markets

Consumer Behaviour

Managerial Economics

Advertising Management

Accounting and Finance

Human Resource Management

Financial Management

Accounting and Managerial Decisions

Managerial Commincation

Employee Experience 

Semester 3

Semester 4

Business Environment & Strategy 

Management Information System

Operations Management

Product and Brand Management

Talent Analytics

Strategic HR Management

Strategic Management 

Diversity & Inclusion

Retail Management

Master Thesis/ Project

Career Prospects of Online MBA Program in Integrated Marketing

Job Role

Salary*

Marketing Executive

INR 4 LPA

Digital Marketing Manager

INR 9 LPA

Product Marketing Manager

INR 19 LPA

Content Marketing Manager

INR 13 LPA

Marketing Analyst

INR 9 LPA

Business Development Manager

INR 7 LPA

Marketing Director

INR 40 LPA

Advertising & Promotions Manager

INR 5 LPA

Social Media Manager

INR 5.4 LPA

Digital Marketing Associate

INR 3.8 LPA

Conclusion 

We hope this blog helped you in deciding to pursue the Online MBA in the Integrated Marketing Program. Anyone looking to manage their master's while still working or remotely located can opt for this flexible and convenient option for education. Candidates in this master’s program are equipped with the managerial skills of innovative marketing and business development strategies. This can help you grow in your digital marketing career and advertisements in business with advanced techniques.

A Few Frequently Asked questions for Online MBA Program in Integrated Marketing

Candidates with a bachelor's degree from a UGC-affiliated University with a minimum of 50% marks are eligible to pursue the Online MBA Program in Integrated Marketing.

The Online MBA in Integrated Marketing Programs works in the sectors of digital marketing, IT, Integrated marketing, Human Resource Management, Content Marketing, Finance, and more.

The Online MBA Program in Integrated Marketing Program teaches the topics of Management Concepts, Managerial Economics, Advertising Management, Accounting & Managerial Decisions, Strategic Management, Strategic HR Management, etc.

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