Overview of Online MBA Program in Integrated Marketing
This 2 years course comprises 4 semesters with the curriculum comprising business principles, marketing, retail, and strategic management.
Are you interested in learning advanced tactics of marketing and business with convenience? The Online MBA Program in Integrated Marketing is meant for the comprehensive study of consumer behavior and creative marketing skills.
This 2 years course comprises 4 semesters with the curriculum comprising business principles, marketing, retail, and strategic management.
Are you interested in learning advanced tactics of marketing and business with convenience? The Online MBA Program in Integrated Marketing is meant for the comprehensive study of consumer behavior and creative marketing skills. This 2 years course comprises 4 semesters with the curriculum comprising business principles, marketing, retail, and strategic management. Since the market is advancing and there’s a high need for advancement, integrated marketing has brought strategic and innovative change.
Ever since digitalization, business has become digital too and the advertisement has switched based on the customer's behavior on the internet. Here Integrate Marketing skills through an online MBA program helps keep you updated with the latest trends. It harnesses powerful and innovative strategies, impactful campaign implementation, and target audience analysis. These techniques make the marketing and business stronger and more effective.
This blog offers you comprehensive and authentic information regarding the Online MBA in Integrated Marketing Program. Read the full blog to get an insight into its entrance exams, admission process, curriculum, fee structure, career scope, benefits, and more.
What is the Online MBA Program in Integrated Marketing?
Online MBA Program in Integrated Marketing is a two-year postgraduate course for students who want to equip a strategic, innovative, and creative tactic for handling marketing. A bachelor’s degree candidate with a minimum of 50% marks in any stream from a UGC-accredited University is eligible for the course. You can propel in the business world with a master's degree in Integrated Marketing which offers you managerial job profiles.
This online program equips the candidates with the skills of consumer behavior, data analytics, creative planning, and marketing research methodology. The master's degree holders are offered job opportunities in the domain of digital marketing, finance, IT, health, consultancy, and more. High-paying job profiles of the Online MBA Program in Integrated Marketing are Product Manager, retail manager, marketing associate, digital marketing manager, etc.
Overview of Online MBA Program in Integrated Marketing
Attributes | Key Features |
Course Name | Online MBA |
Course Specialization | Integrated Marketing |
Course Level | Postgraduation |
Course Duration | 2 years |
Recognition & Accreditations | UGC, DEB, AICTE, NAAC A+ A++, NIRF |
Eligibility Criteria | 50% in Bachelor’s degree from a UC affiliated University in any stream |
Learning Mode | Online |
Fee Structure | INR 0.30 to INR 3 LPA |
Entrance Exam | GMAT, CMAT, SNAP, XAT, CAT, PGCET, MAT |
Average Salary | INR 5 to INR 10 LPA |
Top Recruiters | ITC, Accenture, Concept Industries, Wipro, ITC, Tec India, Infosys, Vibgyor, |
Admission Process for the Online MBA Program in Integrated Marketing requires these simple steps:
The Online MBA in Integrated Marketing Program offers many advantages which include:
Semester 1 | Semester 2 |
Management Concepts | Entrepreneurship |
Principles of Economics & Markets | Consumer Behaviour |
Managerial Economics | Advertising Management |
Accounting and Finance | Human Resource Management |
Financial Management | Accounting and Managerial Decisions |
Managerial Commincation | Employee Experience |
Semester 3 | Semester 4 |
Business Environment & Strategy | Management Information System |
Operations Management | Product and Brand Management |
Talent Analytics | Strategic HR Management |
Strategic Management | Diversity & Inclusion |
Retail Management | Master Thesis/ Project |
Job Role | Salary* |
Marketing Executive | INR 4 LPA |
Digital Marketing Manager | INR 9 LPA |
Product Marketing Manager | INR 19 LPA |
Content Marketing Manager | INR 13 LPA |
Marketing Analyst | INR 9 LPA |
Business Development Manager | INR 7 LPA |
Marketing Director | INR 40 LPA |
Advertising & Promotions Manager | INR 5 LPA |
Social Media Manager | INR 5.4 LPA |
Digital Marketing Associate | INR 3.8 LPA |
We hope this blog helped you in deciding to pursue the Online MBA in the Integrated Marketing Program. Anyone looking to manage their master's while still working or remotely located can opt for this flexible and convenient option for education. Candidates in this master’s program are equipped with the managerial skills of innovative marketing and business development strategies. This can help you grow in your digital marketing career and advertisements in business with advanced techniques.
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