Overview of Online MBA in Marketing


Technology used in the business market is advancing, and marketing is getting digital too. Advertisements in business are offering opportunities in digital marketing and e-commerce.


Universities offers Online MBA in Marketing

With the rise in business and marketing, commerce offers a great chance to make a career in advertisements. Technology used in the business market is advancing, and marketing is getting digital too. Advertisements in business are offering opportunities in digital marketing and e-commerce. Candidates who are interested in the flexible mode of acquiring their master's while still working or located in remote can apply for the Online MBA in Marketing program. You can thus grow in your earning potential and acquire managerial posts at your organizations. 

This Online degree in Marketing offers a credible degree when opted from a UGC-DEB accredited University/ College. The program offers online studies, LMS, recorded classes, live sessions, study materials in PDF format, and virtual conference calls. You can interact with people of your faculty, peers, and communities online and make connections through this Online course. 

This blog indulges in comprehensive and authentic information related to the Online MBA in Marketing Program. Scroll below to learn about its curriculum, admission process, benefits, salary, career scope, entrance exams, and more.

What is an Online MBA in Marketing?

Online Master of Business Administration in Marketing is a 2 years postgrad program for candidates interested in acquiring skills in marketing and business. Aspirants of marketing who want to pursue an online master's program should have a minimum of 50% marks in their bachelor's from an accredited UGC & AICTE university/ College in any stream. This program enhances the leadership qualities of marketing, consumer behavior, economics, advertisements, finance management, and organizational growth. 

This course follows a combination of economics, digital marketing, finance, and business management. Its curriculum includes studies of Business Communication, Principles and Practice of Management, statistics for Management, management accounting, Brand Management, Financial Management, Project Management, Marketing research, Consumer Behavior, etc. They work in the sectors of digital marketing, finance, e-commerce, retail management, and banking sectors. 

Overview of Online MBA in Marketing

Attributes

Key Features

Course Name

Online MBA

Course Specialization

Marketing

Course Level

Postgraduation

Course Duration

2 years

Recognition & Accreditations

UGC, DEB, AICTE, NAAC A++, NIRF

Eligibility Criteria

Bachelor’s degree with 50% marks from UGC & AICTE accredited University/ College

Learning Mode

Online

Fee Structure

INR 0.75 to 2 LPA

Entrance Exam

SNAP, GMAT, XAT, CAT, PGCET, ATMA, MAH CET

 Average Salary

INR 6 to INR 25 LPA

Top Recruiters

Google, KPMG, Microsoft, Ranbaxy Fine Chemicals, Dabur, Infosys, Flipkart, Tata Motors, Tata Consultancy, 

Admission Procedure for Online MBA in Marketing

Follow these easy steps to gain admission to the Online MBA in Marketing Program: 

  • Registration: Visit the Official website of the University/ College to make a registration for the Online MBA in Marketing. Register yourself for the online MBA course by signing up for the MBA in Marketing program and paying the registration fee through their online website.  
  • Application Form: You can fill out the Online MBA in Marketing application form with all your details. Submit all the requested documents regarding your marks, name, certifications, photo, etc as asked by the University that you want to enroll in the master’s program. You can choose to either pay the full course fee or the 1st-semester fee at your convenience in the beginning.   
  • Approval & Verification by University: Once the application form is accepted, the next step is approval and verification by the University. Now next step is to wait until the approval of the application by the University/ College is made. You can check your email for the shortlist update pay the fee via online payment mode Google Pay, debit card, etc, and enroll in the program. 
  • Confirmation: After the application is verified by the university/ College you are applying for it is time to receive the confirmation email. You’ll finally get access to enroll in the Online MBA in Marketing program through an email confirmation letter.

Benefits of the Online MBA in Marketing

The Online MBA in Marketing Program comes with several benefits/advantages as mentioned below: 

  • Global opportunity: MBA in Marketing prepares candidates not just for national but multinational opportunities. Students are equipped with a global perspective of digital marketing, e-commerce, advertisements, and managing human resources that are aware of the global trends, and challenges. 
  • Lucrative job role: As the digital world, technology, and marketing of business is ever-evolving, it offers lucrative job opportunities to the MBA in Marketing who have advanced knowledge. They are high in demand in digital marketing, finance, e-commerce, retail management, and banking sectors. 
  • Up to date with trends: This master's degree in Online MBA in Marketing keeps updated with the trends and changes of the marketing, digital world, advertisements, e-commerce, and national & international finance of the business and customer demand. 
  • Versatility: This program equips you with the versatile skillsets that apply to business analytics which covers business principles, strategic planning, and analytics techniques. 
  • Industry-related curriculum: Online MBA in Marketing curates curricula which is industry based and follow the latest trends and skills. The program complies with subjects that are high in demand in the current industry like  Brand Management, Financial Management, Project Management, and Marketing research.
  • Career Advancement: This program offers skills and knowledge that help in career advancement in your current marketing role. It equips students with leadership skills, independent decision-making tactics, communication skills, international business knowledge, etc that fosters career opportunities. 
  • Credibility: The Online MBA in Marketing program offers you real experience through online platforms. This master's course when opted from a UGC & AICTE affiliated Univerity/ College offers a valid or credible degree. You can use this degree to apply for reputable jobs in big companies. 

Syllabus of the Online MBA in Marketing

Semester 1

Semester 2

Principles of Management

Human Resource Management 

Management Economics

Marketing Management

Business Environment

Management Information System

Financial Management

Digital Marketing

Managerial Communication

Accounting & Managerial Decisions 

Management Accounting

Advertisement Management

Semester 3

Semester 4

Brand Management

International Marketing

Consumer Behavior 

Advertising Management & Sales Promotion

Marketing Strategy

E-Marketing

International Business

Logistics and Supply Chain Management

Legal Aspects of  Business

Research Methodology 

Career Opportunities of the Online MBA in Marketing

Job Role

Salary

Marketing Executive

INR 3 LPA

Sales Manager

INR 6 LPA

Web Developer

INR 4.4 LPA

SEO Manager

INR 5 LPA

Content Marketing Manager

INR 13 LPA

Social Media Manager

INR 8 LPA

Advertising and Promotion Manager

INR 8 LPA

Marketing Field Executive

INR 4 LPA

Business Development Manager

INR10 LPA

Best University/ College to pursue Online MBA Program in Marketing

University/ College

Fee Structure

GLA University

INR 0.69 LPA

LPU Online

INR 1.80 LPA

Manipal Univerity Online

INR 1.75 LPA

IIM, Raipur

INR 14  LPA

MMU Online

INR 1.10 LPA

Parul University

INR 3.4 LPA

Jain University

INR 1.50 LPA

Chandigarh University

INR 2 LPA

Amrita University Online 

INR 1.50 LPA

New Delhi Institute of Management

INR 12 LPA

Conclusion

We hope this blog quenches your queries regarding the Online MBA in Marketing Program. Pursuing your master's in marketing is a great choice since technology is advancing and so is the business market. Digital advertisements, e-commerce, human resources, finance, and marketing have great opportunities for career growth in the coming years. The right time to advance your degree through a master's program in marketing is now.

A Few Frequently Asked questions for Online MBA in Marketing

Online Master of Business Administration in Marketing is a master's program of 2 years for candidates interested in advancing their career in marketing, e-commerce, digital marketing, and business.

To enroll in the Online MBA in Marketing Program all you’ll need is to have a bachelor's degree of 3 years with 50% marks from a UGC-affiliated University/ College.

Not every institute conducts entrance exams, some admission in Online MBA in Marketing programs is merit-based too. A few common entrance exams for Online master’s in marketing courses include SNAP, GMAT, XAT, CAT, PGCET, ATMA, and MAH CET.

Fill Your Registration